Gen Z won’t listen to regular ads telling them to stop vaping.
That’s why we tricked the “cancel generation” to cancel their own vaping habits.
Judge’s comment:
“In the Student category, I was impressed by the way “The Vapemask” leveraged cancel culture, almost to the point of ridiculousness, to make a very serious point. Great work.”
— Matt Eastwood, Global Chief Creative Officer, Mccann health
Made with: Peter Holtze.
Awards: Gold, Young Glory 2020-2021.