Gen Z won’t listen to regular ads telling them to stop vaping.

That’s why we tricked the “cancel generation” to cancel their own vaping habits.

 
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Judge’s comment:

“In the Student category, I was impressed by the way “The Vapemask” leveraged cancel culture, almost to the point of ridiculousness, to make a very serious point. Great work.”

— Matt Eastwood, Global Chief Creative Officer, Mccann health

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Made with: Peter Holtze.

Awards: Gold, Young Glory 2020-2021.